Peter Dille is Sony Computer Entertainment America's senior vice president,
Marketing and PLAYSTATION®Network, and reports to President and CEO
Jack Tretton. Dille is responsible for all facets of the company's marketing
efforts in North America, including PlayStation® brand management, hardware
and software marketing, advertising, channel marketing & events, corporate
communications and promotions. In addition, Dille oversees the PLAYSTATION®Network
in North America.
The newly formed PLAYSTATION®Network department is responsible for
driving SCEA's online gaming strategy, including digital commerce and free
online connectivity for online gaming and multiple modes of communication.
The PLAYSTATION®Network is supported by the PLAYSTATION®Store and
PlayStation® Home, an innovative 3D community service powered by the
PLAYSTATION®3.
Dille brings to his position more than 20 years of marketing experience,
including 15 years of direct experience in the videogame industry. Previously,
Dille was senior vice president of Worldwide Marketing for THQ, a publicly
traded global interactive software publisher. In this role, Dille reported
to the President and CEO and was responsible for overseeing the company's
global brand management strategy and product planning.
Prior to joining THQ, Dille served as senior director of product marketing
for Sony Computer Entertainment America and was a key executive in the launch
of the original PlayStation® console in 1995. In this role, he managed
all PlayStation® advertising and oversaw all hardware, software and
peripheral product marketing. Dille's eight-year tenure at Sony also included
executive marketing and communications roles throughout Sony's interactive
entertainment divisions.
Dille received his Bachelor of Administration degree from Rutgers University.