FOSTER CITY, Calif., April 15, 2008 – Sony Computer Entertainment America (SCEA) today
introduced a new, more dynamic look and faster, more fluid navigation to
PLAYSTATION®Store for PLAYSTATION®3 (PS3™). As part of the revamp,
PLAYSTATION Store, previously a Web-based storefront, now lives natively as an application
on the PS3 system, dramatically improving navigation speed. PS3 users can now more quickly
and seamlessly shop, purchase and download PLAYSTATION®Network games, demos, game
videos, Blu-ray Disc™ (BD) movie trailers and other game-related content for PS3 system.
The revamped PLAYSTATION Store is available to users after they update their PS3 with the latest system software (Ver. 2.30), released today. It features twice as many primary
shopping categories, making browsing through content quick and simple. These categories
include “New Releases”, “Downloadable Games”, “View All By Title”, “Add-Ons”, “Demos”,“Videos”, “Themes & Wallpapers”, and “Featured Items”. Other improvements include a new “Preview” feature that enables customers to stream trailers and view screenshots of
PLAYSTATION®Network games before they buy, and the addition of a “shopping bag” icon
next to purchased items to assist customers in tracking their purchases.
“From day one, we have stayed committed to growing and enhancing PLAYSTATION
Store, and today we are pleased to deliver what our customers have been asking for – a more
streamlined storefront that makes it easier and faster to find what they want,” said Susan Panico, Senior Director, PLAYSTATION Network, SCEA. “From the highly anticipated Gran Turismo™
5 Prologue to great indie titles like PixelJunk™ Monsters, we have the most compelling
downloadable content in the industry, and now we are matching that with the best possible user
experience.”
Through PLAYSTATION Store, accessible via the XMB™ (XrossMediaBar), PS3 owners can choose from nearly 900 pieces of content, including more than 70 unique
downloadable games for PS3 and classic PS one® titles, as well as game demos and videos, BD
movie trailers, game themes, wallpapers, and more. In North America, there are more than 3.6
million registered PLAYSTATION Network accounts, and more than 66 million pieces of
content have been downloaded from PLAYSTATION Store.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) system, and the ground-breaking PLAYSTATION®3 (PS3™) computer entertainment system and its online and network services PLAYSTATION®Network and PLAYSTATION®Store.
Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets, and distributes software for the PS one game console, the PlayStation 2 computer entertainment system, the PSP system and the PS3 system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America, Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc. |